RASTERLANE

Motion studio for SaaS brands

Motion at the
speed of software.

Premium motion videos for SaaS brands at a fraction of legacy agency costs.

See pricing

Out your film

Render

In your code

0:00 / 0:35

Premium motion, minus the markup.

Shockingly accessible pricing

From $299, not $2,999.

Premium production without legacy agency pricing. The savings go back to you.

Extremely fast turnarounds

2 days, not 2 months.

Two business days from approved brief to finished video.

Built for SaaS

Ships like you do.

Your product ships constantly. Your marketing should keep up.

Code-native production

No busywork.

Modern production workflows remove much of the repetitive work behind traditional motion design.

Why it costs less

Motion production
has changed.

Code-based video removed much of the repetitive work behind traditional motion design, and new tooling has sped that code layer up even further. RASTERLANE was built around these new economics from day one.

Legacy agencyRASTERLANE
Bloated agency opsCreative direction kept, overhead removed
Time-consuming production workflowsCode-native production, delivered in 2 business days
Premium pricing, pocketing the differenceSavings passed back to you, from $299

Where did the agency markup go?

We removed much of the agency.

RASTERLANE uses code and modern generative tools to streamline production. We keep the creative direction and remove the repetitive labour, bloated process and long timelines.

You get the savings: premium product motion in days, for a fraction of traditional costs.

Built for SaaS

You ship every week.
Video used to take months.

Your product ships something worth showing every week. A legacy agency spends two months on one launch film, so it lands long after the release it was made for.

Your releases

v2.1v2.2v2.3v2.4v2.5v2.6v2.7v2.8

Legacy agency

One launch film for v2.1 Ships after v2.6

RASTERLANE

▶ v2.1▶ v2.2▶ v2.3▶ v2.4▶ v2.5▶ v2.6▶ v2.7▶ v2.8

What we make

A big launch.
Or every release.

Single videos for launch day, or a monthly lane of release and social videos that keeps pace with your product.

FormatWhat it's forLengthBest as
Launch filmAnnounce a product or a major release30–60sOne-off video
Feature spotlightShow one feature doing its job≤30sOne-off or subscription
Product explainerMake a complex workflow click60sOne-off video
Release videosA video for every changelog, on the rhythm you ship≤30sLane or Fastlane
Social videosA steady stream of short cuts for LinkedIn, X, Instagram and TikTok≤30sLane or Fastlane

Selected explorations

Product stories.
With a pulse.

Concept films and studio experiments: a few ideas we wanted to see move.

Buried

18s · 16:9

Linear · concept feature film

Raycast 2.7

35s · 16:9

Raycast · concept release film

From idea to app

30s · 16:9

Bubble · concept launch film

How a project runs

From merge
to motion.

  1. 01

    Brief

    Tell us what shipped and who it's for. We write the creative direction and brief for you to approve.

  2. 02

    Assets

    Send product screens, brand files and anything the video needs. The delivery clock starts here.

  3. 03

    Build in code

    Scenes built as components on your brand. That's what keeps the next video fast.

  4. 04

    Review

    Watch it in the browser and leave notes on the exact frame. Two revision rounds included.

  5. 05

    Deliver

    Your finished video, in the aspect ratios your plan covers.

The whole way through: a direct line to the people actually making your film, in a shared Slack channel on subscriptions or by email on one-off videos. Ask a question, get an answer from the person who can change the frame.

Pricing

Priced in
the open.

Premium motion at a fraction of legacy agency costs. Pick a single video, or a monthly lane for a steady stream of them.

Founding prices

These are introductory rates for our first partners. They'll go up as the studio grows.

One-off videos

30-second video

$299per video

  • Creative direction and brief
  • Product and UI animation
  • Typography and motion graphics
  • Sound design and music
  • One aspect ratio
  • 2 revisions
  • Delivery in 2 business days*
  • Email support
  • Credited to your first Lane or Fastlane month if you upgrade within 30 days

60-second video

$449per video

  • Creative direction and brief
  • Product and UI animation
  • Typography and motion graphics
  • Sound design and music
  • One aspect ratio
  • 2 revisions
  • Delivery in 2 business days*
  • Email support
  • Credited to your first Lane or Fastlane month if you upgrade within 30 days

Monthly subscriptions

Lane

$699per month

  • Up to 3 original videos a month, 30s max. A 60s video counts as 2.
  • Up to 3 variations a month, across all videos
  • 2 revision rounds per video
  • Up to 2 aspect ratios per video
  • 1 active request at a time
  • Shared Slack channel

Fastlane

$999per month

  • Up to 5 original videos a month, 30s max. A 60s video counts as 2.
  • Up to 4 variations a month, across all videos
  • 2 revision rounds per video
  • Up to 3 aspect ratios per video
  • 2 active requests at a time
  • Shared Slack channel

Original

A genuinely new concept or sequence.

Variation

A change to an approved original:

  • Hook
  • Copy
  • Product screens
  • Length
  • CTA
  • Audience

*The 2 business days start once the brief is approved and all required assets are supplied.

From $299 · 2 business days

You ship fast.
Your videos should too.

Tell us what you're launching. We'll send back a brief to approve. Once it's signed off and we have your assets, your video lands in 2 business days.